Problem Overview

Freelance designers working at home are facing challenges in project management and payment safety. Simultaneously, the way designers compete with others through bidding also causes a downward trend of underbidding.

On the other hand...

People who need to find designers to design for them have difficulty finding suitable designers on the internet and communicating well with designers through the process.

As a result….

Lots of freelance designers spend much time marketing themselves instead of doing the actual project. And lots of clients cannot get the ideal design that they want.

Solution

We designed Axeed, a platform for freelance designers to find job opportunities, organize their projects, and help them make their work safer and easier. At the same time, it’s also a platform for clients to find the designers they want.

My Role

Research, UX/UI Design

Timeline

May 2020 - Aug 2020

Team Member

Huangchen Qi

How did I get there?

My
APPROACH

Research

Survey with 100 people
User interview with target users & experts
Competitive Analysis

Ideation

Design

Why designing a platform for freelance designers is an opportunity?

Why designing a platform for freelance designers is an opportunity?

Key insights from interview

Competitor Analysis

Positioning Matrix

OUR
APPROACH

Research

Ideation

Personas
User Journey Map
Feature Development

Design

Personas

To better guide my design, I further synthesized the interview results and came up with the following personas:

User Journey Map

To better understand users' current pain points, I create user journey map for designers and clients to discover some design opportunities.

Feature Development

With our research findings and personas in mind, we developed our 4 main features for the APP

OUR
APPROACH

Research

Ideation

Design

Sketches & Wireframes
Hi-fi Wireframs
Design System
Next Step

Sketches & Wireframes

In the early-stage ideations, I started from thinking about users' main pain points and how can Axeed help solve problems.

Hi-Fi Wireframes

Design System

If I had more time, I’d…

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